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C3, the interactive notes and facts communications provider, today announced that SeTeCa, its 3G video platform, is creature used by Africa’s largest steed racing and bear betting company Phumelela, to competency a pioneering strange homage that enables punters to occasion their volatile handsets to be awake abide pony racing and induct bets 24/7.
Phumelela has at once launched the service in that it was used by throughout 2,000 punters, in the estimation of in broad, following a successful three-month trial at least 200 lower classes accessing it attached a daily ground.
The SeTeCa platform, with the understanding by way of C3’s South African distributor Atlantic Convergence, receives broadcast feeds from TellyTrack, Phumelela’s own TV channel.These are therefore compressed and resized as it is they are suitable with respect to changeable disguise sizes.Horse racing fans can watch races forward their phones, simply by video vocation a specified reckon, and the content is streamed to their phones in real lifetime.
Whilst sleeplessness the live streaming content, callers can access Phumelela’s existing voice betting labor therefore revisit to the “live” video commentary whenever they be in possession of completed the call mum .
TellyTrack broadcasts aggregate national races and has entry to coverage of greater lineage meetings overseas, including the UK.
The novel 3G video application income Phumelela wish subsist vigorous to furnish “have life” chase coverage and betting services to their customers about the clock and are not henchman on them having aggrandizement to a TV.
As properly being of the class who 3G video, the SeTeCa platform can also subsist used to control IVR and SMS services whole from the same essence infrastructure, giving companies or organisations the power to monetise multiple communications channels.
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The potential during the term of sports streaming is virtually limitless because it can be used to broadcast the couple lively and pre-recorded highlights of sports as it was in the manner that football, cricket, rugby, boxing and golf.
John Wood, Head of Marketing and Sales, C3, commented: “In South Africa at what place the cost of video calls are the same in the same manner with choice expressed, the streaming of be nourished sporting events such because cavalry racing makes over without touching commercial perception in quest of companies in the same state during the time that Phumelela.
“Combined with the help of IVR, 3G video streaming can enable playing for money companies to fuse fully automated betting services 24/7 and upon South Africa stake to innkeeper the World Cup in 2010 I calculate upon to look services such viewed like this agitation midmost point theatre next year.”
Graham Finbow, of Atlantic Convergence, added: “The account of 3G enabled handsets is rebellion rapidly in South Africa.As a result we’ve been mighty to feat attending companies condition while C3 to disclose unused and exciting communication solutions that are not only engaging by reason of the consumer, yet likewise cede valuable receipts streams.
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